- ClientCafe 412
Cafe 412 was passion project where I set out to brand a made-up coffee shop. I complete a logo with several different variations for use in different applications. The “C” with the underline would become the brand mark and placed repeatadly throughout the shop. The goal was to create a strong identity that Pittsburgh natives could relate with, but wasn’t overly cliche. Using the Pittsburgh skyline as a divider on the coffee cups and coffee bags gives them another strong image to keep coming back to for marketing. The logo also posseses the ability to be featured on shirts that many locals would desire as it has the “412” area code and is not specific to the coffee shop.